Information We Collect and How We Collect It
What Information is Collected. We collect these types of information on the Website.
“Non-personal Information” is any information that does not identify you individually (such as group demographics) or does not permit a direct association with an individual. Non-personal Information may include information derived from Personal Information that has been de-personalized by removing unique identifiers and/or combining it with information about other users to form aggregated data. For example, we may collect web browsing history related to the Website, date and times of visits to the Website, date and number of videos viewed through the Website, and/or IP address associated with your device(s)
“Personal Information” is your personally identifiable information, including first and last name together with email address, mailing address, telephone number, and birthdate. To the extent we associate Non-personal Information with Personal Information, we treat the combination as Personal Information.
How Information is Collected. We collect information in the Website in these ways.
Voluntarily Provided. In the course of visiting and using the Website, you may provide information to us voluntarily. If you voluntarily provide yourPersonal Information to us, we collect it. Peerless may collect information you send us and combine it with information from other users and/or de-personalize it to make it Non-personal Information.
Technologically Gathered. We collect some information automatically as you navigate the Website. For example, we collect traffic data (such as information about how much time visitors spend on the Website or each page, etc.), collect and log “clickstream data” (such as internet protocol addresses, pages visited, clicks made, videos watched, courses completed, and similar information) and information about your computer and internet connection (such as IP address, operating system, and browser type) for all visitors. This sort of information is generally considered Non-personal Information (unless it is combined with Personal Information that you or other sources provide to us). We may combine information about your use with information about others’ use to generate aggregated Non-personal Information about visitors as a group. Peerless may collect information through “cookies” and other technology, such as clear GIF technology (also known as a “web beacon”) and we may combine this with your Personal Information or with other Non-personal information. This Website employs cookies and web beacons to speed your navigation of the Website, recognize you, and track your Website usage.
“Web beacons” are small bits of code embedded in web pages or emails that assist in delivering cookies. Web beacons help Peerless determine whether a page on this Website has been viewed and, if so, how many times. For example, any electronic image on this Website, such as an ad banner, can function as a web beacon. We may also use web beacons in email messages to determine what the recipient has done with the message. Although you cannot decline to receive web beacons when visiting a web page, you can choose not to receive web beacons by email if you disable HTML images or refuse HTML email messages.
Do Not Track. The Website does not respond to do-not-track signals from browsers or other similar mechanisms. While Peerless (with the assistance of its service providers) does collect information about Your use of the Website for its own use, Peerless does not permit third party advertisers to collect personally identifiable information about Your online activities for their own use when You use the Website. Except as described above, Peerless does not permit third-party behavioral tracking or any other third-party data collection through the Website.
How We Use the Information. Generally, Peerless uses information to improve our products, to improve, administer, customize, and/or maintain the Website, to manage transactions, to build relationships with you and other users, to provide you with information about Peerless products, to fulfill other purposes for which you provide the information, to carry out our obligations and enforce our rights, and to conduct market research and analysis. We may contact you to obtain your input, or provide information about our products. Peerless may identify you in connection with your use of certain aspects of this Website and may link information about your use of the Website with your Personal Information. We may use your Personal Information and/or Non-personal Information to offer, market and advertise to you via the Website and/or through email or U.S. mail. We may communicate with you about Peerless’s products that may interest you. We may use Non-personal Information to conduct market research and analysis for ourselves. Peerless does not place any restrictions on the use of Non-personal Information.
Data Security. While Peerless will endeavor to safeguard your Personal Information, it cannot guarantee absolute security. You acknowledge agree that Peerless shall not be liable for any security breach that results from causes or events that are beyond Peerless’s control (such as acts of God, hacking, terrorism, power outages, defects in third party (including dealers’) security products and services, your own acts and omissions, and other similar events beyond Peerless’s control).
Disclosure to Third Parties.
Sharing Information. Except as described above, we do not share, sell, or rent your Personal Information with non-affiliated third parties so that they may offer, market and advertise products and services directly to you. Peerless does not place any restrictions on the use or disclosure of Non-personal Information. Peerless may share it with anyone for any purpose.
California. California Civil Code Section 1798.83 permits users of the Website who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to [INSERT EMAIL ADDRESS] or send a letter to [INSERT MAILING ADDRESS].
Managing Your Information.
Information Access. Upon your request, Peerless will remove your Personal Information from Peerless’s records related to this Website. If you wish to update/correct Personal Information you have already provided to us, or if you wish to remove your Personal Information from our records, please send your request to us via email at [INSERT EMAIL ADDRESS], or via postal mail at [INSERT MAILING ADDRESS].
Opting Out. Email Marketing. You may choose to opt out of receiving marketing emails from us at any time by sending your request to us via email at kraver@KentuckyPeerless.com. or via postal mail at 120 north 10th street, louisville, kentucky 40202, or by using the means (such as clicking “unsubscribe”) provided in our marketing emails.
We do not knowingly collect Personal Information from children under the age of 13 on our Website. If we discover that any information is collected from a child under the age of 13, such information will be immediately and permanently removed from our Website.