Cordell

Cordell Lawrence / Director, Global Marketing & Strategy

I’m truly grateful to have had the privilege of working for some of the most iconic Spirit brands in the world including Maker’s Mark, Jack Daniel’s and Southern Comfort, but nothing compares to the day I first heard the Peerless Story from the man himself, Corky Taylor. Corky’s warmth, authenticity and integrity are unparalleled. His purpose is to make the finest product without hesitation, just as his Great-grandfather, Henry Kraver, did in the 1800’s. I am humbled and honored to be one of the caretakers of Peerless.

Started – March 2017